concept

/kɔ̃.sɛpt/
1.
nounmasculine

idea

notion

abstract concept

Je n'arrive pas à saisir le concept de son nouveau projet.

I can't quite grasp the concept of his new project.

Synonyms:idée, notion, théorie
2.
nounmasculine

business idea or format

marketing/retail theme (e.g., concept-store)

On a ouvert un concept-store dans le Marais.

They opened a concept store in the Marais.

Synonyms:formule, format, modèle